Build your own seamless purchase experience at Commerceweek, February 28-29. Gain strategies for consumer retention with immersive touchpoints, AI innovation and storytelling. Register now at 35% off.
The ongoing controversy around advertisers like AT&T, Verizon and Johnson & Johnson pulling their ads from YouTube because of the video platform’s sometimes racist, sexist, homophobic and extremist content begs a question: What impact do such ad placements have on consumers?
So we commissioned Survata to run an online poll over the weekend of daily YouTube viewers to gauge their beliefs on the subject. There were 502 respondents, many of whom shared that they regularly see offensive clips as well as ads over the videos.