The last 12 months saw media giants face several data-related incidents: 87 million people had their Facebook data siphoned by Cambridge Analytica—nearly 40 million more than first expected—and 500,000 Google Plus users were exposed by a security flaw.
The effects of these events were felt worldwide. Consumer trust was dented, especially for companies shown to be handling information without appropriate care, and data practices were thrust into the spotlight. As an industry, we need to find ways of advancing and reinforcing faith in data security.
So,

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