What Brands Can Learn From Bank Of America's Failure To Protect Its Own Image On Google+
As most of you may know, Bank of America had a rather interesting brand image related problem on Google+ this week. According to one source, Bank of America was at fault for its own failure. On the other hand, others felt Google was the real culprit for not protecting the authenticity of brands on its social networking platform. Both sides of the debate developed valid arguments, however, Bank of America's failure to protect its own image will be used as a case study for an example of failed brand protection, since brands will be able to learn from this lack of action.
As most of you may know, Bank of America had a rather interesting brand image related problem on Google+ this week. According to one source, Bank of America was at fault for its own failure. On the other hand, others felt Google was the real culprit for not protecting the authenticity of brands on its social networking platform. Both sides of the debate developed valid arguments, however, Bank of America’s failure to protect its own image will be used as a case study for an example of failed brand protection, since brands will be able to learn from this lack of action.
Protecting your brand is one of the many reasons I give clients for having a presence on social networking platforms.
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