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What AT&T’s Acquisition of AppNexus Means

Telecom giant aims to be bigger player in digital advertising

AT&T acquires AppNexus, signaling a head-to-head with Verizon — The deal, reportedly worth around $1.6 billion, will bring AppNexus’s digital advertising capabilities under AT&T’s expanding roof.Getty Images

June 25, 2018

AT&T has acquired digital advertising technology company AppNexus, it said Monday, signaling that the telecom giant is looking to become a bigger player in digital advertising and siphon digital ad dollars from Google and Facebook.

Kelsey Sutton

@kelseymsutton
kelsey.sutton@adweek.com

Kelsey Sutton is the streaming editor at Adweek, where she covers the business of streaming television.

General

What AT&T’s Acquisition of AppNexus Means

Telecom giant aims to be bigger player in digital advertising

Kelsey Sutton

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