General

What AT&T’s Acquisition of AppNexus Means

Telecom giant aims to be bigger player in digital advertising

The deal, reportedly worth around $1.6 billion, will bring AppNexus’s digital advertising capabilities under AT&T’s expanding roof.Getty Images
Headshot of Kelsey Sutton
By Kelsey Sutton

June 25, 2018

AT&T has acquired digital advertising technology company AppNexus, it said Monday, signaling that the telecom giant is looking to become a bigger player in digital advertising and siphon digital ad dollars from Google and Facebook.

Headshot of Kelsey Sutton

Kelsey Sutton

Kelsey Sutton is the streaming editor at Adweek, where she covers the business of streaming television.

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