What Amazon Advertising Will Look Like in 2020

The list includes better insights into consumer behavior

Amazon Advertising logo with scrolling years
Agency insiders working with clients on Amazon expect big changes in 2020. Amazon, Getty Images

Amazon doesn’t generally speak to future plans, so it didn’t have much to say about what 2020 has in store for its growing advertising business. Agency insiders who work with clients on the platform, however, say they expect big changes in 2020, especially when it comes to data and insights.

@lisalacy lisa.lacy@adweek.com Lisa Lacy is Adweek's Commerce Editor.
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