What Agencies Are Doing to Support the Mental Health of Their Employees

Establishing breaks and helping parents are among the ways marketers are acknowledging the personal impact of the pandemic

Unprecedented levels of anxiety spurred by the global pandemic have caused a spike in meditation app downloads. According to app analytics firm App Annie, meditation and sleep app Breethe climbed up 31 spots in the health and fitness rankings to No. 40 in March, as did BetterMe, another meditation app, which skipped over 70 spots up to No. 26. Concerns about the crisis, as well as lockdown cabin fever and longer remote work hours, are also keeping nearly a quarter of Americans up at night.