What Advertisers Can Do to Prepare for the Coming Triopoly

New study suggests a 3-year plan

A 2019, 2020 and 2021 calendar with the Amazon, Google and Facebook logos with a YouTube logo on the side
In 2020, brands should look to customer behavior to guide the channels they use. Illustration: Trent Joaquin; Sources: Getty Images, Amazon, Facebook, Google

We’ve been hearing about a potential triopoly in the digital marketing industry for several years now as Amazon Advertising grows. And according to research firm Forrester, the time for advertisers to start preparing is now.

@lisalacy lisa.lacy@adweek.com Lisa Lacy is Adweek's Commerce Editor.