What 7 Brands Are Already Doing on the Apple Watch

Each example is remarkably different

Apple debuted the long-awaited Apple Watch today, and as promised, it gives marketers a completely different way to think about mobile creative. A number of brands and tech names have already developed Apple Watch apps, which will go live once the smartwatch is available for pre-order on April 10 and in retail stores on April 24.

Here are seven brands that already have use cases for the wearable.

Starwood Hotels: The tech-savvy hotel chain is working with software company WatchKit on its upcoming smartwatch app.

The Stamford, Conn.-based

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