We’ve (Unfortunately) Entered an Age of Ugly Social Media Ads

Too many brands design spots that don’t make sense for platforms

A hand holding a smartphone with an unflattering illustration of a person
Successful creative must enhance the experience of the platform on which it inhabits. Photo Illustration: Trent Joaquin; Source: Getty Images

Social ads have become the same billboard you see every few miles of highway, that strange repetitive advertisement you see while streaming your favorite shows.

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@Sparkloft Lorien Steele is the creative director at Sparkloft Media.