Voice

We’ve (Unfortunately) Entered an Age of Ugly Social Media Ads

Too many brands design spots that don’t make sense for platforms

A hand holding a smartphone with an unflattering illustration of a person — Successful creative must enhance the experience of the platform on which it inhabits. Photo Illustration: Trent Joaquin; Source: Getty Images

January 27, 2020

How can you keep pace with an accelerating marketing ecosystem? Join us at Brandweek Sept. 12–16 in Miami alongside leading CMOs, founders and change makers from Gatorade, Marriott, Alo Yoga, Campbell's, Uncommon James and more. Book now.

Social ads have become the same billboard you see every few miles of highway, that strange repetitive advertisement you see while streaming your favorite shows.

Lorien Steele

@Sparkloft

Lorien Steele is the creative director at Sparkloft Media.

Voice

We’ve (Unfortunately) Entered an Age of Ugly Social Media Ads

Too many brands design spots that don’t make sense for platforms

Lorien Steele

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Lorien Steele