Were Publishers the First DTC Brands? How 2 Areas of Marketing Align
DTC brands are hot entities. Practically any consumer product can be translated to a paid subscription business model.
As a direct result, circulation and subscription marketing professionals — a mainstay of the direct marketing discipline for decades — have become very attractive new hires to the growing bevy of direct-to-consumer brands. In reverse, too — publishers are enriching their content offerings for their customers in service to them, acting as DTC brands, themselves.
That was a main thrust at a recent joint meeting of the Direct Marketing Club of New York and The Media and Content Marketing Association.
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