@Wendys: For Whom the Brand Trolls

The first weird part about the @McDonaldsCorp tweet is that McDonald’s did it at all. That’s because the brand may not be the top marketer consumers think of when they contemplate Black Friday deals. So few fans may have been looking for the 1 a.m. tweet — but it seems as though @Wendys was, because that brand commented just before noon.

Black Friday **** Need copy and link****

— McDonald's (@McDonaldsCorp) November 24, 2017

So this Black Friday may have brought on a new era in social media marketing — brand trolling brand.

When the tweets are as broken as the ice cream machine.