Well, Actually, It Turns Out Twitter Ads Beat Facebook

TBG Digital revises study published last week

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Last week, several publications, including Adweek, covered a study from social ad firm TBG Digital that found Facebook’s mobile ads outperformed ads on Twitter by more than 400 percent. Well, that wasn’t exactly fair.

Instead of tracking Promoted Tweets, which run in the stream on Twitter’s desktop and mobile sites and mobile apps, the 24 million ad impressions TBG Digital examined were for Promoted Accounts. Those ads might not be the best representation of Twitter advertising, as they're found outside the stream on the desktop version of Twitter site and in another tab altogether on mobile.



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