Web Design

Why Your Website Should Create Conversations

Andrew-Schulkind
By Andrew Schulkind

If your website is presenting information rather than creating conversations, you must rethink your approach to online marketing.

A website that offers only passive content to be consumed will see analytics showing its audience doesn’t stick around long. Visit durations will be short, and the number of pages consumed each visit will be low.

On the other hand, a website that encourages conversations and deeper engagement will see both of those metrics improve. But what exactly do we mean by conversations?

After all, setting aside the chat windows we sometimes see (mostly on B2C sites), the average website isn’t really about two people talking directly to one another.

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Andrew-Schulkind

Andrew Schulkind

Since founding Andigo, Andrew Schulkind has asked clients two simple question: what does digital marketing success look like, and how can marketing progress be measured? Andigo’s work includes web design and development, content marketing, and digital strategy, among other digital marketing components, with a goal of helping firms encourage audience engagement through solid information architecture, a great user experience, and compelling content. A dash of common sense doesn’t hurt, either. Andrew graduated with a B.A. in Philosophy from Bucknell University. He engages in a range of community volunteer work and is an avid fly fisherman and cyclist. He also loves collecting meaningless trivia. (Did you know the Lone Ranger made his mask from the cloth of his brother's vest after his brother was killed by "the bad guys?”)

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