Web Video Companies Leaving Tons of Cash on the Table
FreeWheel CEO says digital players could quadruple their ad output
FreeWheel sees a lot. The company helps power video content management and ad decisions for a number of big media companies, including Fox, NBCU, Turner, Vevo and AOL.
As a result, the company has a unique vantage point when it comes to the Web video space, providing it with insight into consumption patterns and ad trends. Adweek talked to Doug Knopper, FreeWheels’ co-founder and CEO, about the state of streaming, the differences between traditional and digital companies, and the post-NewFront ad market.
Adweek: What sort of difference do you see between how the broadcast and cable networks handle Web video versus the NewFront players?
Knopper: We see a dramatic difference between digital pure players and the networks.
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