What's in a Web Page Title? Google May Decide for You

The search giant's attempts at greater clarity for users may muddle marketers' messages

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When you’re browsing a bookstore or flipping through a magazine, chances are one of the first things that grabs your attention is the title. The same is true when people are searching online for relevant websites.

One of the best ways to get new customers or clients is for your website to show up high in Google search results. However, when your website shows up in search engine results pages (SERPs), will people click on your link?

When your website appears in search results, typically most people will see text: your page’s title and description.


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As you can see, however, most of the titles and descriptions in these SERPs for the keyword phrase “best migraine medicine” are not very compelling.

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