PALM SPRINGS, Calif.—According to the Centers for Disease Control and Prevention, influenza caused more than 20 million hospitalizations in 2018. And with peak flu season approaching again, The Weather Company has expanded its use of big data to serve up localized flu risk predictions.
At Adweek’s annual Brandweek summit, Randi Stipes, CMO of the IBM-owned Weather Company, unveiled the new AI-powered feature within The Weather Channel app called Flu Insights With Watson.
“Historically, the flu information available to us as consumers has been current or past flu activity,” Stipes said.
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