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Wearable devices are giving SXSW Interactive veterans something new to talk about this year—thankfully. The tech-based conference has been dominated by conversations about social media and mobile in recent years, so showgoers seem relieved that there's a new narrative developing.
And it's not just about Google Glass and Samsung watches. Numerous startups are here in Austin, Texas, pitching their wares while trying to get on the radar of potential investors and marketing partners.
Adweek chatted with execs from GoPro and 2012 South-by startup darling Highlight to get their perspective on how wearables fit into the future of their company.