We Need Brave Companies to Be Advocates for the LGBTQIA+ Community

Test campaigns for the most marginalized, underrepresented members of this group

multicolored representational illustration
The representation of the LGBTQIA+ community needs to be accurate, intersectional and sustained. Illustration: Amira Lin

We must remember that the origins of Pride are rooted in a series of protests, many of which were spearheaded by Black trans women. We owe our freedoms to these women, and thus, we owe it to them to push forward accurate, intersectional representation of the LGBTQIA+ community. We owe it to them to not only move beyond rainbow washing, but also beyond the whitewashing of this community and its history.

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Ro Kalonaros leads content for Omnicom’s global internal knowledge sharing platform, OMC Hive.