We Don’t Need a Ban on Political Ads—We Need a Foundation of Real News

'Information offsetting' can mitigate the negative effects

Illustration of a politician making speech with crumbling speech bubble
There needs to be a foundation of real news to build social media and political ads upon. Getty Images

There’s been much speculation as to whether Facebook will follow Twitter and Google’s lead in restricting political ads. And, indeed, it feels like political advertising has tipped into particularly dangerous, manipulative territory hastened by microtargeting and real-time analytics.

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@craftandcom Mark Barker is co-founder and strategy lead at Craft & Commerce.