Waze: "Wikipedia for Drivers" Leverages Social To Recommend Routes

Waze app is a high-end navigation tool and also a social, fun experience that is free and completely user-generated. I had a chance to visit the Waze office in Israel and talk with the VP of Community and Operations, Fej Shmuelevitz, about how Waze has grown as a result of immense community engagement.

When you think of navigation tools, the words “social” and “fun” are probably not the first ideas that come to mind. Waze is trying to change that.