Adweek's annual #Brandweek summit will explore the ideas behind breakthrough successes, discuss solutions to pressing challenges and explore new opportunities in the Metaverse. Join leaders from Alo Yoga, Hyundai Motor America, Frito-Lay and more, Sept. 12–16 in Miami. Sign up early to save.
Consensus pinpoints location as the fast lane to mobile advertising success. As alluring to brick-and-mortar marketers as a consumer’s location is that consumer’s destination, particularly if a brand can influence that endpoint. Crowdsourced traffic app Waze—which maps out turn-by-turn driving directions for iPhone and Android users and added more than one user per second the month after the Apple Maps fiasco—is banking on the latter as it debuts its U.S.