A Waze Ahead of Apple in Map Race

Startup emerges with popular, crowdsourced mapping alternative

Apple may have lost more than its pristine product rep upon releasing its bungled Maps app last month. CEO Tim Cook’s mea culpa pointed iPhone owners to alternatives, among them crowdsourced traffic app Waze. In the days after getting the Apple plug, Waze was adding 100,000 users a day and now has 28 million consumers using it for turn-by-turn navigation and to report traffic conditions, said Di-Ann Eisnor, Waze’s vp of platforms and partnerships.