Wayfair Is Opening Up 2 Pop-Up Shops to Target Customers for the Holiday Season

Both are on the East Coast

Wayfair's first pop-up shops are coming to town. AMP Agency

The holiday season is just getting started. And Wayfair, the giant ecommerce site, unsurprisingly wants in. However, this year, the Amazon competitor is trying out a bricks and clicks strategy: pop-up shops.

@itstheannmarie annmarie.alcantara@adweek.com Ann-Marie Alcántara is a tech reporter for Adweek, focusing on direct-to-consumer brands and ecommerce.