Watchtower: Pandemic Labs’ Homegrown Take On Facebook Analytics
Social media agency Pandemic Labs created its own take on Facebook analytics from scratch, resulting in Watchtower, a comprehensive tool that allows page administrators to analyze their pages, as well as those of their competitors.
Social media agency Pandemic Labs created its own take on Facebook analytics from scratch, resulting in Watchtower, a comprehensive tool that allows page administrators to analyze their pages, as well as those of their competitors.
Pandemic Labs Co-Founder and Creative Director Matt Peters said in an interview with AllFacebook that Watchtower was originally built as an internal tool “so we could do a better job as an agency,” and the tool monitors more than 26,000 leading Facebook pages, with some 65 million posts and 73 billion interactions recorded.
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