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As agencies prepare for the era of the six-second ad and Facebook convinces partners like P&G that two seconds might just be enough to get the point across, brands trying to navigate the media minefield are finding it more challenging than ever.
Just this week, Dove had to pull a three-second spot deemed “racially insensitive” because of images that appeared to depict a black woman transforming into a white woman, and several industry veterans agreed that marketers and agencies should