Warner Bros. Adds an AR Component to the YouTube Trailer for Scoob!

Users of the video site’s mobile app can take a selfie with Scooby-Doo as a puppy

Why just watch the trailer for an upcoming animated feature film when you can take a selfie with the star?

Warner Bros. Pictures is promoting Scoob!—which is set to hit theaters May 15, 2020—with the first-ever movie trailer on YouTube to embed augmented reality.

Fans viewing the trailer via the latest version of the YouTube application on their mobile devices will see a launch camera button on the screen. Clicking that button will enable them to take selfies with Scooby-Doo as a puppy.

Scoob! is the first full-length animated Scooby-Doo feature film, and it tells the story of how Scooby and Shaggy first met and how they joined with Fred, Velma and Daphne to form Mystery Inc.

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