Warby Parker Is Using Augmented Reality to Help People Find Frames That Fit

It uses Apple’s AR developer kit

Before Warby Parker built an empire of hip, sleek, eyeglass shops around the U.S., it managed to convince people to do the once unthinkable: buy glasses online. Now, the company hopes to get people to try something else new: trying on frames with augmented reality.

The New York-based company today debuted a tool within its mobile app that lets shoppers use AR technology to better gauge how frames fit them. While Warby Parker previously had a feature that let users map a digital mock-up to their face, it didn’t always provide an accurate picture of how it might look to wear them in real life.

Using Apple’s augmented reality developer kit along with depth-perception camera technology, anyone with an iPhone X, XR or XS will be able to use the feature, which Warby Parker is calling the Virtual Try-On.

For the unfamiliar, the brand’s direct-to-consumer business model lets shoppers pick out five frames...

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