Warby Parker Is Using Augmented Reality to Help People Find Frames That Fit

It uses Apple’s AR developer kit

Warby Parker's new AR tool works with the latest iPhones. Warby Parker

Before Warby Parker built an empire of hip, sleek, eyeglass shops around the U.S., it managed to convince people to do the once unthinkable: buy glasses online. Now, the company hopes to get people to try something else new: trying on frames with augmented reality.

@martyswant martin.swant@adweek.com Marty Swant is a former technology staff writer for Adweek.