The complexity and accuracy of today’s search engine algorithms are a tribute to the science of information retrieval. The size of the search engine databases and the speed with which they return results are engineering marvels. In the midst of all of the incredible engineering science, there are still huge challenges. “Thin content” and the malicious propagation of false information and fake news threaten the very basis of the search ecosystem. Weeding out “thin content” and false information is a very difficult task.