Search Engine Optimization

War Against Fake Content: Update From the Front

Headshot of Amanda G. Watlington, Ph.D.
By Amanda G. Watlington, Ph.D.

The complexity and accuracy of today’s search engine algorithms are a tribute to the science of information retrieval. The size of the search engine databases and the speed with which they return results are engineering marvels. In the midst of all of the incredible engineering science, there are still huge challenges. “Thin content” and the malicious propagation of false information and fake news threaten the very basis of the search ecosystem. Weeding out “thin content” and false information is a very difficult task.

Google’s Panda and more recent Fred updates have tried to address the problem of “thin content.”

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Headshot of Amanda G. Watlington, Ph.D.

Amanda G. Watlington, Ph.D.

Amanda is the founder of Searching for Profit, a search marketing strategy consultancy; and CEO of City Square Consulting, a management consulting firm. Amanda is an internationally recognized author, speaker and search marketing pioneer. Her consultancy focuses on using organic search to drive traffic to customer sites. She is an expert on the use of language for search. Her clients have included well-known and emerging brands.
The purpose of this blog is to provide insights and tips for how to use search profitably. It will cut through the volumes of information that threaten to overwhelm the busy marketer and will focus on what is truly important for making search work.

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