Marketers, startups and media are descending on Austin, Texas this week for the annual digital marketing festival South by Southwest Interactive, where they’ll navigate hundreds of parties, panels, parties and activations. Did we mention parties?
Making sense of SXSW—and figuring out which events are actually worth attending—can be a headache for the unprepared and neophyte. That’s why mobile messaging company Snaps, which powers mobile messaging and commerce for brands like Nike and Marriott, built a Facebook Messenger chatbot exclusively for the festival.
First, Facebook users need to search for the chatbot dubbed “SXSW Survival Guide” in Facebook Messenger.
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