Walmart Is Coy About Its VR Plans, but It’s Leaving Digital Breadcrumbs

Company explores the technology’s possible retail uses

There are clues about Walmart’s VR plans—from its own collaborations and statements, as well as existing shopper behavior. Walmart

Walmart says its acquisition of a virtual reality platform and content studio is meant to explore the possibilities of VR in retail, but the retail giant has been relatively quiet about its plans otherwise, saying only that it wants to “develop new product exploration through immersive retail environments.”

The Business of Marketing

Don't miss The Business of Marketing, a new series featuring leading c-suite executives sharing insights on the importance of leveraging the intersectionality of marketing, finance, technology, HR and the boardroom to drive business growth. Tune in.

@lisalacy Lisa Lacy is Adweek's Commerce Editor.