Walmart Is Coy About Its VR Plans, but It’s Leaving Digital Breadcrumbs

Company explores the technology’s possible retail uses

There are clues about Walmart’s VR plans—from its own collaborations and statements, as well as existing shopper behavior. Walmart

Walmart says its acquisition of a virtual reality platform and content studio is meant to explore the possibilities of VR in retail, but the retail giant has been relatively quiet about its plans otherwise, saying only that it wants to “develop new product exploration through immersive retail environments.”

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@lisalacy lisa.lacy@adweek.com Lisa Lacy is Adweek's Commerce Editor.
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