Walmart Goes Local on Facebook, Seeking Shopper Adoption

Just in time for coveted Black Friday discounts, Walmart and Facebook have partnered release My Local Walmart, a move to connect Fans of the world’s largest retailer with neighborhood deals, product rollbacks and in-store events through the News Feed.

“A national message is not always relevant,” Stephen Quinn, Wal-Mart’s senior vice president and chief marketing officer, told several news sources. “We can now say we have sunscreen in the south and snow boots in the north.”

With more than 10 million fans, according to PageData,

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