Walmart and Target Are Banding With Google to Take on Amazon

And why others are likely to join

Target and Walmart are teaming up with Google against a common enemy. Source: Getty Images

A few years ago, the idea that Target and Walmart would publicly chat about having the same strategy would have seemed odd—the retail titans are notoriously tight-lipped about their tactics, particularly when it comes to giving the other intel on what they’re doing.

@laurenjohnson Lauren Johnson is a senior technology editor for Adweek, where she specializes in covering mobile, social platforms and emerging tech.