Walgreens Turns to Filters on Facebook, Instagram, Snapchat for Red Nose Day

The drug store chain usually sells physical red noses but pivoted due to Covid-19

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Walgreens won’t let the coronavirus pandemic ruin Red Nose Day.

The drug store chain has been the exclusive retailer of Red Nose Day for the past five years, selling red noses in its stores across the country to raise money for the campaign to end child poverty, which is spearheaded by nonprofit Comic Relief.

While Walgreens’ 9,277 stores (as of last Aug. 31) across all 50 states, the District of Columbia, Puerto Rico and the U.S. Virgin Islands are still open, as they are considered essential businesses, the company wanted to find a way to continue its efforts for Red Nose Day while at the same time encouraging people to follow social distancing guidelines, stay home unless they are replenishing vital items and not touch their faces.

“Somewhere in a Walgreens distribution center are hundreds of thousands of red noses that we put in storage,” senior vice president and chief operating officer Pat...



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