Vulture Evolves from nymag.com Blog to Full-Fledged Entertainment Site
After launching in April 2007 as a blog under the nymag.com umbrella, Vulture hatched Tuesday night as a full-fledged entertainment Web magazine, featuring a redesigned homepage to distance itself from the blog format and a sectional layout featuring its multiple departments.
All stories now appear in reverse chronological order, and Vulture also introduced Obsessive Guides, which it described as “hubs for fans, featuring a mix of reader conversation, regular news updates, and deep dives into the minutiae of TV shows, movies, and personalities.”
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