Vox Media Goes After Crowded Gamer Market

Polygon arrives as IGN stares down uncertain future

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Gaming is serious business. The $67 billion global industry is projected to top $80 billion by 2017 and it's safe to say that across consoles, computers and mobile, this isn't some frivolous market.

Vox Media, home to sites like SBNation and The Verge, believes the market is underserved, and is betting big with the launch of Polygon, the company's newest property dedicated to highbrow gaming industry coverage.

Video game natives—those who've never known a world without gaming consoles—are all grown up now, and Vox's CEO, Jim Bankoff, wants to bring readers grown-up industry coverage.



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