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It has become undeniably clear that the digital marketing industry is at an inflection point between the old world and the new.
In the past, online users were anonymous, insights were sporadic and siloed, and people were largely unaware about the collection and use of their data. In a speech I delivered last year at the annual IAB Leadership Conference, I likened this to a “don’t ask, don’t tell” environment in which people have no say over, and receive no value for, the data they generate on the Internet.