Viximo Makes Bid to Bring Social Games to More Web Sites

Social games have exploded on Facebook’s developer platform in the past few years, because they successfully combine social interactions and the virtual goods revenue model. Some social network rivals have followed suit by launching their own platforms for social game developers, with MySpace having the most success to date. And lately, service providers like Heyzap and Mochi Media have tried to make it easier for smaller sites to integrate social games by offering what amounts to their own platform layer.