Vitrue Acquires GamesThatGive So Clients Can Engage Via Charity Donation Apps

Page management company Vitrue has acquired GamesThatGive, a developer that allows brands to offer games to their fans in which engagement triggers donations to charity by the hosting brand. The acquisition will allow Vitrue to provide its clients with GamesThatGive games, helping them generate brand lift through sustained exposure to gamers and the good will generated by their donations. Game mechanics that encourage Liking of a brand’s Page and sharing with friends will also help Vitrue clients gain new fans.