Vitrue opened its doors in 2006 in Atlanta with the aim to connect marketers to consumers using social web services. It has expanded to Facebook in recent years, and expanded geographically from its home base in Atlanta to New York, Palo Alto and most recently Chicago.
Here’s our interview with chief executive Reggie Bradford. But first, some more background:
Vitrue works with both marketing agencies and brands to provide software solutions to allow them to manage their social presence across networks, primarily Facebook, but also Twitter, YouTube, Gowalla, Foursquare — and social objects.