Visa’s Innovation Lab Lets Brands Play With Digital Payments

Returns to San Francisco roots with technology

By all accounts, payments are moving mobile and digital for retailers. But trying to explain what is largely an intangible (and sometimes hypothetical) industry to marketers is nearly impossible, which is why Visa's latest digital bet takes place in a physical space that mirrors real-life experiences.

@laurenjohnson lauren.johnson@adweek.com Lauren Johnson is a senior technology editor for Adweek, where she specializes in covering mobile, social platforms and emerging tech.