Visa Enters Virtual Good Payment Industry with Acquisition of Playspan
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Global payments technology company Visa has announced an agreement to acquire online game monetization-as-a-service provider Playspan for $190 million cash. The acquisition will allow Visa to start taking a cut of virtual good market, which will grow from $1.6 billion in 2010 to $2.1 billion in 2011, according to our Inside Virtual Goods report.
Founded in 2006, Playspan helps developers by allowing users make in-game payments and buy Credits through Facebook’s integration of its UltimatePay product that accepts 85 local payment methods from 180 countries.
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