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If you’re an online marketer and your Facebook application just isn’t generating much fan engagement, Vitrue’s powerful ‘Wall Apps’ tool just may be what you need. Wall Apps is a new feature that’s part of Vitrue’s existing SRM (Social Relationship Manager) software suite.
SRM works by “delivering applications” to a Facebook fan’s news feed, which the company’s research gives brands 110 times more reach over just using a Tab for a Facebook app.