Adweek's annual #Brandweek summit will explore the ideas behind breakthrough successes, discuss solutions to pressing challenges and explore new opportunities in the Metaverse. Join leaders from Alo Yoga, Hyundai Motor America, Frito-Lay and more, Sept. 12–16 in Miami. Sign up early to save.
This year, several major tech companies are planning to debut next-generation virtual-reality hardware, promising to be cheaper—and less tethered—than anything currently on the market. Meanwhile, media and tech companies are racing to create content that people actually want to watch.