The Art of the Virtual Pitch, Part 2: Prepping the Creative Brief and Getting to Work

This is Part 2 of a four-part series on The Art of the Virtual Pitch. In Part 1, I laid out some strategies to help you cut through all the virtual noise and stand out to potential clients. Now let’s cover what happens after you’ve accepted the RFP, and need to develop your pitch without the benefit of in-person meetings. There are two guiding principles to live by when drafting a creative brief to get all members of your team ready to brainstorm: