Virtual Influencers Lead to Virtual Inauthenticity

Opinion: There are major differences between people and artificially created personalities

Which social media strategies are winning long-term loyalty and how can your brand build memorable and shoppable moments in the space? Find out at Social Media Week Europe, 7–9 Nov. in London. Virtual passes also available. Sign up today.

A recent new trend that’s popped up is the emergence of virtual influencers, particularly for those active in social media and the influencer marketing space.

AW+

WORK SMARTER - LEARN, GROW AND BE INSPIRED.

Subscribe today!

To Read the Full Story Become an Adweek+ Subscriber

View Subscription Options

Already a member? Sign in