Virtual Influencers Lead to Virtual Inauthenticity

Opinion: There are major differences between people and artificially created personalities

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A recent new trend that’s popped up is the emergence of virtual influencers, particularly for those active in social media and the influencer marketing space.

Virtual influencers are computer-generated-imagery-created influencers who are designed to portray ideal lifestyle—with Vogue dubbing one of the first virtual influencers, @lilmiquela, as the “Fictional It Girl.”

@lilmiquela has amassed more than 1.1 million followers on Instagram.

A recent BBC article highlights the benefits of virtual influencers and alludes to the blurring of lines between humans and computer-generated personalities: “In reality, isn’t every influencer digital? … You only know them to exist due to them existing on a digital platform, whether that’s Instagram, YouTube, Twitter, etc.”

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