Virtual Goods Gold Rush Continues - $1.38 Billion Invested In 2009

Virtual Goods gold rush is in its early stages, however, the nascent market is showing promise to one day become a major revenue source for Social Networks and Social Games. Engage Digital Media, a market research firm with specialization in virtual goods research, is reporting that more than $1.38 billion were invested in 87 virtual goods related companies in 2009.

Although the market for virtual goods is still in its infancy, virtual goods are responsible for billions in revenues for social games and social networks. Zynga – could be quoted as a prime example in this regard. The developer of popular social games like FarmVille, Mafia Wars, FishVille etc, racked in $200 million in revenues from the sale of virtual goods within its games.