Viral Video Success Stories: Volkswagen
Volkswagen's ads have attracted more online shares across the social Web than any other brand.
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A trio of videos by Volkswagen will go down in viral legend history as among the most popular of all time. Collectively, the videos have been viewed more than 155 millions times, demonstrating the inherent shareability of video. When users are engaged, they spend more time on your site and interact more with your brand.
Social media campaigns should always try to incorporate the power of video. Seraj Bharwani, chief analytics officer for Visible Measures, which compiled the Volkswagen figures, told ReelContent that a lot of work has to go into online videos.