Viral Video Law #10: Spread The Love

Adweek's annual #Brandweek summit will explore the ideas behind breakthrough successes, discuss solutions to pressing challenges and explore new opportunities in the Metaverse. Join leaders from Alo Yoga, Hyundai Motor America, Frito-Lay and more, Sept. 12–16 in Miami. Sign up early to save.

When we smile we feel good, and if something makes us smile we want to share it with the world. That’s why one of the best ways to get people to share your videos is by getting them to smile and feel good. If you look at the most-viewed YouTube videos of all time you’ll notice that many of them will put a smile on your face and warmth in your heart, from Susan Boyle to Free Hugs Campaign.

AW+

WORK SMARTER - LEARN, GROW AND BE INSPIRED.

Subscribe today!

To Read the Full Story Become an Adweek+ Subscriber

View Subscription Options

Already a member? Sign in